Nationalize the mobile broadband industry???

I am going to put forward a brief argument recently made by a member of the 3GPP standards body that will be unpopular with my friends who work with AT&T, Verizon, Sprint, T-Mobile, and anyone associated with the Cell Phone Industry. I’m not in favor of the idea myself, but I know that if I don’t state the case now, someday, someone will make the argument.

It seems appropriate in this time that we are debating the idea of government-run health-care, that perhaps we should look at the idea of nationalizing certain industries. There is one industry that may become a target for nationalization, particularly as more people use it. Is it time to nationalize the cell phone industry and bring wireless cellular communications under the control of one company that is run by the government?

Yes, I know the arguments against nationalizing the wireless industry are legion. And yes, someone will remind us that AT&T was once a monopoly in the wired phone industry that was broken up about 30 years ago. But in the future, someone will make the case FOR nationalization, so I thought I’d get the case for nationalization out there as a public service so that everyone will have the correct information to make a judgment when that day comes.

First, let’s make a couple of points…

(1) Wireless has become more important than electricity for many people around the globe. No, seriously, it has. 85% of the planet’s population has wireless connectivity compared with only 80% of the planet having electricity. And the 85% is increasing. At some point this year, the number of wireless connections around the globe will exceed the number of people in the world. Furthermore, at it’s present projections, the number of wireless connections on Earth will exceed 50 billion by 2025. Although people will still use wireless to communicate, wireless connections will become more and more based on machine to machine communications. Every appliance in your home will have some type of internet connectivity, passing data back to other machines, allowing smarter machine to mange things that have become tedious in our eyes. In short, the internet has become less an internet of documents and more an internet of things. The change in definition is significant.

(2) The mobile phone has become more than just a phone or internet device. In many parts of the world, it has become money itself, either as a credit card or as a tool to hold money. In addition, plans include making the mobile phone a way to monitor personal health stats, and a way to share locations and information between people. Some kids today have become so dependent on their smartphones from everything in their lives that they cannot function without it.

(3) Even though the world has finally adopted a global technology in the form of LTE, the fragmentation of the World’s RF bands has made a global 4G device almost impossible—unless you want to go back to the days of a phone the size of a brick. There are about 40 RFs that have been approved for LTE use and let’s just say they all don’t play nicely with each other. Look at the recent problems Apple has had with LTE on the new iPad outside of the US.

Based on this and other pieces of information, the smartphone has gradually become an essential part of people’s lives. It has become as much of a necessity as food, air, water, and shelter. I’ve personally seen homeless people have smartphones and they prefer having a smartphone to a stable place to sleep. In fact, during the recent Occupy protests, some people decided it was more important to buy a new smartphone than eat so they could get their message out to the masses.

But there is a problem. The cell networks that have supported cell phones are on the verge of being overwhelmed and possibly melting down. They cell phone industry is trying to compensate for an exponential increase in use of the networks by increasing network efficiency, buying new spectrum, and putting up more cell towers, but it’s clear that at present projections, widespread daily outages on the network will be seen starting next year. And it’s only expected to get worse. By 2016, Yankee Group projects that mobile data will exceed network capacity by a 2:1 margin. Plus, most networks don’t work well with each other in the US. If you are an AT&T customer and your network is having problems, you can’t go use Sprint’s network because AT&T and Sprint’s phones are not compatible with each other.

So, how would a nationalized network work in the US, if it was implemented? That’s a little unclear. The first way would be obvious. All the networks would be forced into one government-owned company. The US government would buy back all the spectrum, then merge it all together producing larger bandwidth that could increase capacity in urban areas where lack of spectrum is a problem. The US would also standardize under one technology (likely 3GPP), focusing the engineers on the problems of that technology, instead of being spread out to focus on 5 or 6 different technologies. Would it work? Well, Europe did a similar thing when the western portion of the continent created a single technology called GSM. By working on the issues before releasing the standard in 1991, they created a Europe-wide technology standardized at 2 RFs (later expanded to 4) that allowed cell-phone makers to easily create devices that could work across the globe. We don’t have that with LTE at present. In addition, putting up cell towers would be less of a hassle, because the government would eliminate one layer of obstacles that is now prevalent in working out how to put up towers.

A second way to implement a “nationalized” network is similar to a model now being implemented by the Russians for LTE. Last year, 5 companies entered into a landmark agreement where you effectively have network sharing. Scartel, the largest WiMAX provider in Russia, agreed to build the LTE network at specific RF bands, and 4 other companies would provide services on that network with the option to buy into the network. In the US, you might have AT&T and Verizon build the network. All the US providers could then buy into AT&T and Verizon’s network, but everyone would use the same network, with much more cell towers at their disposal. But it would still have national capabilities and all the networks would have to agree to work together.

One big benefit of nationalizing the cell phone industry is that it would focus cell phone providers to build more towards a specific set of requirements. That would in the long run reduce the cost of building a cell phone, a cost benefit that would be required to be passed on to the consumer in the long run.

The second benefit is that unifying the US along a specific set of requirements would make producing a “world phone” feasible again. As of right now, there are about 6 different LTE frequencies being proposed, and that doesn’t even count Lightsquared’s proposal which was just thrown out. If the US could unify around 1 or 2 frequencies, the rest of the world (China and India possible exceptions) would be focused on opening that common spectrum up to cell phone use, thus paving the way for a global standard to be built.

There are other benefits to be considered, and yes, there are potential risks. Again, though, this is just the thoughts of someone who has dealt with standards bodies, and he is expressing frustration at the fragmentation of LTE networks around the world. While I disagree with the idea, I sympathize with his concerns. While nationalizing the cell phone is a bad idea as far as I’m concerned, it is a way to try and build a global LTE standard—something that could become more imperative as LTE-Advanced starts being released next year.

The rise and fall of restaurant chains…

Restaurant chains are strange creatures to be sure. Some chains have succeeded to the point where they are universally recognized, like McDonalds, Burger King, Wendy’s, Subway, KFC, and more. Others are not as prevalent, but become cult favorites like In-n-Out. Others start out hot, but as time progresses, the novelty wears off, and many places either shrink in numbers or disappear all together as newer restaurants become the hot items. For every Chick-Fil-A rising, a Hardee’s is losing restaurants. Sometimes it’s location, other times it’s the food, and other times it’s the service.

Just recently, I found out that Mrs. Winner’s Chicken and Biscuits has all but closed up shop with just a handful of franchise stores scattered in North Carolina and 1 or 2 left in Georgia. The Website has been taken down without fanfare, and it took a Facebook link to figure out why. In the last Facebook page from the Mrs. Winner’s Company, they stated that all the corporate locations had closed in August of 2011 and that only franchises were left to carry on the name. This departure saddened me personally. My family had regularly visited the location in Lawrenceville when I was younger. Unfortunately, they got caught in an era of increasing competition. KFC is the king of Fried Chicken, but pressure from traditional Fried Chicken places like Popeye’s, Bojangles’ and Church’s, plus new chicken entities such as Chick-Fil-A and El Pollo Loco seemed to push the largely metro Atlanta chain to bankruptcy and ultimately to near extinction.

Mrs. Winner’s is just the latest restaurant I grew up with in Atlanta, Chicago, and Baltimore that developed a national or regional following once upon a time, only to shrink back and/or disappear completely for a number of reasons. How many longtime metro Atlanta residents remember that Sizzler used to be in Atlanta? I vaguely remember a Sizzler on Memorial Drive near Hambrick. However, Sizzler left Atlanta and I thought they were gone until a passing reference in the movie “White Men Can’t Jump” pointed me to the fact the Sizzler had retreated back to its origins in the West Coast.

How many people also remember Bonanza or Ponderosa in Atlanta? The chain of buffet restaurants used to be in metro Atlanta before disappearing in the 1980s. I found them again in the 1990s in Valparaiso, but I guess that I ate them out of town. Bonanzas and Ponderosas still exist, but they are few and far between these days.

Steak and Ale used to be the place to get a good steak—or at least an expensive one. For the longest time, they were the national steak chain. But competition from family steak houses like Outback, Longhorn, and Texas Roadhouse and fine dining steak houses like Mortons, Ruth’s Chris, and Flemings drove Steak and Ale to Chapter 7 liquidation.

Bennigan’s was founded in Atlanta in the 1970s and was a great place to get Burgers, Sandwiches like Monte Cristos, and the famous Death by Chocolate dessert. But several competitors also drove the corporate locations to extinction leaving a handful of franchise places scattered throughout the country.

Shoney’s was part of the Big Boy group, then struck out on its own to compete outside the Southeast, and appeared to be doing well. But the all-you-can-eat buffets could not be sustained nationally and, just like Sizzler and Bonanza/Ponderosa before it, Shoney’s started disappearing rapidly. All of the corporate restaurants closed leaving just franchise locations scattered across the southeast—about a quarter of the number of restaurants Shoney’s had at their peak. You can still find them around, but not at the levels they once were.

Damon’s was one of the first to have giant TVs for customers to enjoy sporting events, but it also had a back room where large dinner groups could be housed away from the rest of the restaurant. In fact, when Liz and I got married in 2006, we had our rehearsal dinner at Damon’s and it was a wonderful affair. At one point, Damon’s had 5 restaurants in the Baltimore area and they had 2 dozen restaurants in Michigan. But a failure in further innovate and competition from national chains like Buffalo Wild Wings and regional competition like the Green Turtle drove the chain into bankruptcy in 2009 and by the end of 2011, there were no more Damon’s in the Baltimore area, just two in Michigan, and none in Columbus Ohio, which was Damon’s Headquarters.

Pizza Inn, Fazoli’s, The Blackeyed Pea, Chi-chi’s, Western Steer Steakhouse, and Po Folks are other examples of chains that once were popular in Atlanta, but have since left the Atlanta area. Many still survive, but at far fewer numbers than they once did. Chi-Chi’s disappeared in the US, but still lives on overseas.

Del Taco used to be the primary Mexican fast food place in Atlanta. Taco Bell bought out most of the stores in the late 1980s in Atlanta, but now it appears Del Taco is starting to make a comeback in Atlanta starting with Snellville. So, even when restaurants appear to die off, they sometimes have a way of coming back from exile.

What restaurant chains (national or regional) do you recall once being prevalent in your towns but are no more? What do you remember best about these chains? What chains would you like to see return? And what currently dominant restaurant do you think will/should eventually disappear from your area? I’d love to hear your thoughts…

Forgetting your roots…

Recently, when a powerful series of tornadoes rocked the Ohio Valley area causing multiple deaths and millions in damage, one of the hardest hit areas was the town of Henryville, IN, located north-northeast of Louisville.  The small town was featured in lots of news coverage, but I didn’t hear much about the town’s claim to fame:  it was the hometown of Colonel Harlan Sanders, the man who would go on to create the Kentucky Fried Chicken brand.  While Sanders didn’t actually build the first chain of KFC restaurants, he was their most famous spokesman until his death.

I have not heard much of KFC trying to help the town of Henryville out, and I should not have been surprised.  Still, it would help a company’s image if they occasionally remembered their roots.  Besides, the parent company of KFC, Yum! Brands is headquartered in Louisville.  How hard would it be to provide support to the town which is less than an hours’ drive away?

Forgetting ones’ roots is not a good idea for anyone, person or company.  When you stray away from your humble past, you lose your perspective.  Remembering the past provides you with perspective as you move forward.  And if something happens to your origins and you do nothing in response, what does it say to people about you remembering the lessons of today going forward?

I hope KFC is helping out the people of Henryville.  I might consider paying more visits to companies who remember their roots when those roots experience trouble.  It makes a company a good corporate citizen.

Rush’s Blunder…

By now, everyone has an opinion on the latest controversy regarding Rush Limbaugh.  When a Georgetown law student by the name of Sandra Fluke testified before Congress last week in favor of birth control being covered under health insurance plans, Limbaugh called Fluke a “slut” and “prostitute”.  The comments caused such a firestorm of controversy that Rush apologized last weekend for the “insulting” comments he made and did so again on Monday.  Fluke did not accept the apology, claiming that Rush was not sincere and his motives were largely to avoid losing sponsors, radio stations, and listeners.  As of the time of this blog, over 40 sponsors have decided to stop advertising on the show.  Two radio stations have stopped broadcasting his radio show, and two musician have demanded Rush stop playing their music on his radio show.

The reason that some advertisers have stopped sponsoring Rush’s show comes down to a basic reason:  some of the company CEOs have daughters of their own and don’t like the idea of anyone’s daughter being called a “slut”.  In short, the family values that Rush claims to embrace has been used against Mr. Limbaugh in this instance.  And they’re right.  Nobody likes their child to be denigrated in front of a national audience.  It’s one thing if they are famous:  denigration of celebrities comes with the territory of being famous.  But, from all accounts, Ms. Fluke was just making a point in front a Congressional committee as a private citizen.  Ironically, Rush’s denigration of Ms. Fluke might make her famous enough to be a future politician/celebrity that will almost certainly be progressive in her views.

Rush is without question the biggest radio personality in history by a wide margin.  It’s not even close.  The next biggest radio personality is Howard Stern, and Howard left standard radio airwaves 6 years ago for the uncensored world of pay satellite radio.  Yeah, Howard says worse things about women, but the difference is Howard goes mostly after celebrities or after those who want to appear on his radio show and take the abuse.  In short, you know what you are getting with Howard.  He’s not a nuclear family values guy.  Rush claims to be, however, so his comments on Ms. Fluke were viewed as worse than Howard’s usual shtick.

In the end Rush will survive because he owns his own network, and he can afford a smaller pay salary from sponsors if it means he can still speak his mind.  But this controversy is just another headache that Rush could have avoided if he had just avoided saying something stupid about a heretofore private citizen.  You may not agree with Ms. Fluke’s views, but calling her a slut is not a good way to try and win the people’s hearts and minds on the matter if you disagree with her.

Apple’s turn to the Corporate Dark Side…

For the longest time, Apple have been considered one of the corporate good guys in the eyes of progressive political types.  They were the little guy who put computers in elementary and middle schools for kids to learn about.  They were the anti-Microsoft company in the 90s when Microsoft was threatening to take over the computing world.  The Mac vs. PC commercials several years ago also gave the perception that Apple was the good guy.  Steve Jobs was seen as a progressive genius.  The iPod, iPhone, and iPad were and are artistic works of beauty.  Even Al Gore is on the board of directors, and his slips of releasing iPhone secrets were seen as charming.  The Occupy Wall Street folks will protest banks, wireless companies, and other evil businesses but they do not protest Apple.  As a matter of fact, they use their iPhones and iPads as tools to get their message out.

But is the era of Apple as a corporate good guy over?  Recent evidence suggests that the death of Steve Jobs has opened the door for critics to start attacking Apple.  On a number of levels, Apple is starting to feel the heat.  Some examples:

(1) Apple’s China Syndrome:  The iPhones and iPads are completely assembled for the most part at Apple’s Foxconn facilities in China.  Recent problems at these facilities, including suicides, deadly fires, overworked employees, underage workers, and poor working conditions have come to light.  Apple has been stung by these accusations and has tried to diffuse the situation by asking a Independent Labor Agency to come in and report on Foxconn’s conditions.  Initial positive reviews have given the impression that the Agency is trying to run interference for Apple.  In addition, Apple is locked in a dispute with a Chinese electronic provider called Proview over the naming rights to iPad.  A ruling in favor of Proview last year may allow Proview not just to block selling distribution of iPads in China but also block shipping of iPads out of China to the rest of the world.  Also, there have been riots and protests at Apple stores in China for various reasons including the Foxconn situation.

(2)  Apple is now king of the (technology) world:  Thanks to the Mac, iPod, iPhone, and iPad, Apple is now unofficially the king of computer technology.  Microsoft and Intel is struggling or non-existent in the Tablet and Cell Phone World.  Other companies can’t match Apple in Computers, Tablets, or MP3 players.  The only companies worldwide that could come close to matching Apple’s dominance would be Samsung or Sony at this point.  Apple was once the little guy; now they are about as big as ExxonMobil and are worth more money than many European countries.  How will they handle being the top dog?

(3)  Media now no longer afraid to criticize Apple… and Apple is losing the PR battle.  When Steve Jobs was in charge, Apple enjoyed a good relationship with the media.  When Jobs passed away, many people who were silent critics for fear of Jobs’ vindictiveness; after his death, they now feel empowered to openly go after Apple again.  And they are not alone:  The New York Times in their investigation of Foxconn is probably using Apple as the path to a Pulitzer… and new CEO Tim Cook is not happy about it.  He has openly rebuked the NYT about their reporting, and many Apple officials are starting to no longer comment on stories to the Gray Lady.  Also, consider the world of commercials as well.  Remember the Mac vs. PC commercials Apple once produced?  Well, the tables are now turning.  Consider Samsung’s recent commercial making fun of the iPhone while touting the Galaxy S II smartphone.

(4) Tim Cook should be on the Occupiers’ Target Radar.  For serving 5 months as CEO of Apple in 2011, Tim Cook earned $378 million dollars worth of financial benefits to be the top paying CEO… $376 million of that alone was in 1 million shares of restricted stock (now worth nearly $500 million).  Consider Steve Jobs when he died only had 5.5 million shares.  His base salary in 2012 is $1.4 million.  Consider when he was CEO, Steve Jobs once famously had a salary of $1 for a year.  Now, the Apple CEO gets really paid.

(5)  Apple is starting to fall behind the wireless technology curve.  To be fair, Apple has never really been a wireless tech leader with their iPhone or iPad.  The first iPhone was based on GSM, and after initial criticism, Apple’s apps overcame the technology deficiency.  But 4G LTE has become a popular buzzword in the smartphone world and even though the tech has one chief drawback—battery life—the smartphones and tablets are all claiming 4G LTE as the salvation of the smartphone with WiFi as an offloading capability.  If the iPad3 and iPhone5 don’t have LTE technology in their devices, Apple will pay a price in terms of sales.

(6)  Apple may no longer be intimidating Network Providers.  Even as late as last year, Apple was able to strong arm Network Providers into carrying their devices (see the Sprint deal where Sprint agreed to buy 30 million iPhones over 5 years).  But Network Providers are not getting as much profit for selling the iPhone as they want because they have to heavily subsidize it.  AT&T and Verizon may balk at selling iPhones in the future because of how much it hurts the bottom line.

Of course, Apple is still not done developing new things.  iTV could make its debut later this year, the iCar is on the drawing board, and who knows what else Apple has up their sleeve.  With $100 billion of cash on hand, Apple has the opportunity to do anything and they have 4 years of products in the pipeline to keep them going in the short run.  But that could be a problem in of itself.  If Apple tries to get involved in everything, it could invite additional Apple enemies down the road.  And if Apple stops innovating, that’s another problem.

In short, the days of Apple being the corporate “good guys” are over.  Just how far Apple turns to the Corporate dark side has yet to be seen.  Tim Cook’s turn as Apple CEO will do a lot to answer that question.  But don’t be surprised if politicians and OWS forces begin to increase their venom on Apple soon.  Maybe even Al Gore himself will start blasting the company that put him on their Board of Directors.

Betraying the Catholic Church…

What do Washington Post Columnists E.J. Dionne, Michael Gereson, and Kathleen Parker have in common?  Certainly not their politics.  Dionne is a steadfast liberal, Parker is a female conservative, and Gereson… well, I think he’s conservative, though he despises Gingrich and the Tea Party.  However, each has expressed their displeasure of the Obama administration’s Health Care rules on birth control basically mandating religious schools and hospitals provide contraception coverage.  This has particularly irked the Catholic Church, who believes that the mandate violates their religious teachings.

All three Post Columnists agree that prominent Catholics who either supported or wanted to engage Obama’s Health Care push now feel betrayed—notably several high-profile Catholics.  First, Rev. John Jenkins, President of Notre Dame, who gave Obama an honorary degree that promised a “sensible” approach to the conscience clause.  Second, US Cardinal designate Timothy Dolan, who pursued an engagement policy with the administration and who in November was promised by the President conscience protections, only to be told on January 20 that no such concessions to the Catholic Schools and Hospitals would be provided.  Third, Sister Carol Keehan, president of the Catholic Health Association, was left hanging out to dry after defending Obama from Catholic Bishops opposed to the Health Care law.  Finally, the highest ranking Catholic in the Administration, Vice President Joe Biden, is now unusually silent on this issue.  Of course, since when does the President ever take the advice of Joe, who is, with each passing day, replacing Dan Quayle as the most incompetent VP in US History.  Hey Joe, this issue is a “Big F***ing Deal” as you might say!  Why so silent?  Also, consider 2016.  The likely Democratic nominee at this point is either Catholic (Biden, MD Gov. Martin O’Malley, NY Gov. Andrew Cuomo) or comes from a Catholic state (MASS Gov. Devall Patrick).  If this rule is not revoked now, the Catholic Church will impose a heavy price on the Democratic nominee to reverse the Administrations rulings on contraceptives.

The big loser in this battle is the poor, notably the inner city poor who depends on the Catholic Church for food, shelter, health care, and education.  With the Catholic Church potentially being forced to pay to cover contraceptives or be fined, there is less money for Catholic charities, schools, and hospitals to provide for those in need.  Already, Catholic Adoption Agencies have left Illinois because of disagreements over gay couples adopting children.  Forced to choose between obeying the law and obeying God, many Catholics will choose God, eliminating a lifeline for poor people, and forcing the government to intervene—at the taxpayers’ expense.

Many will use the classical separation of Church and State argument to justify removing religious symbols from public spaces.  But Separation of Church and State is a TWO-WAY street.  If the Church is told not to interfere in State matters, the opposite MUST hold true as well—meaning, the State cannot impose their will on Church matters.  Need any proof?  Look at a recent unanimous Supreme Court decision which affirmed the rights of the Lutheran Church Missouri Synod against the Obama administration’s rules.  If the Catholic Church pushes the issue into the Court system, I would expect an equally decisive ruling in favor of the Church.  And columnists from across the political spectrum realize the serious of the issue and most are coming out in support of the Catholic Church.

And don’t think for a minute that the contraception is the end of it.  Abortion is the next logical step.  So, if former Michigan Congressman Bart Stupak thinks he saved America from a potentially volatile situation when he got Obama to sign an Executive Order stopping the mandate of abortion to be covered as Health Care—he should realize that an Executive Order from the President could reverse that.  Then he would join prominent Catholics allies of the President who are currently seeing the underside of Obama’s Bus.  Don’t think it could happen?  Just ask many of the President’s (potentially former) Catholic allies.

The likely outcome is that the President will reverse course in the next few weeks and provide for religious exceptions.  The unfortunate thing is that it didn’t have to come to a potential election year issue.

Is it time to end the Big Music Name Super Bowl Halftime Show?

Another halftime show has ended in controversy.  During the recent Super Bowl Halftime Show, Madonna and several Musical Acts of today performed.  Madonna performed several classics and a new song as part of the show, and many people had opinions on how good, or bad Madonna was.  But the focus after the game has been on British singer MIA who decided to remind the audience how many points the New England Patriots were leading by at halftime—either that or she was telling the audience that she was the star.  Regardless, this is now the second big musical halftime production in 9 years that has ended in controversy.  The first one, when Janet Jackson showed a little too much of her body to MTV’s initial approval, ended up forcing MTV to all-reality TV and sending a lot of shock jocks (including Howard Stern) to either early retirement or satellite radio.  In this instance, both the NFL and NBC immediately condemned the middle finger, but the aftershocks are still yet to be felt.  Perhaps the biggest effect of this incident may be the end of the Big Music Name Halftime Show.

Ever since Ms. Jackson got nasty in Houston, the NFL and network TV has tried to tow the line between playing it safe and entertaining the audience with legendary names in music.  Some have worked well (Bruce Springsteen and Paul McCartney are examples) and some have not panned out well (like Tom Petty and The Black-Eyed Peas).  Madonna has had more positive feedback than negative in this version, and personally, I think she would have been nice without the additional singers.  When the best guest singer was last seen at last year’s Grammy’s dressed up as a big parrot with rejects from Jim Henson singing a song called, “F**k you”, you need to dump the back-up crew.

If you want to make a statement, the Grammy’s or the MTV Music Awards is the place to do it, not in front of over a billion people watching a sporting event.  This is exactly what the NFL did not need, and the knee-jerk reaction will probably be the reason next year’s Super Bowl Halftime show will feature Up With People (and nobody wants to see THAT).

Of course, some people are defending MIA’s right to “Express Herself”, and many of these people are the same ones who will crucify any larger than life leader (they have been probably piling on the deceased Joe Paterno in recent weeks, but that’s for another post). My response? The NFL watched the rehearsal and did not see MIA do that in practice. MIA decided to wait until the real show to pull her attention-getting stunt. That was premeditated.

Here’s an idea:  it’s time to end the Practice of Using Big Name Music Acts as the Super Bowl Halftime Entertainment.  If you want to have a music act, why not a marching band, like they do it at many halftime football games?  Why not invite the reigning DCI World Champions to be the Halftime Entertainment?  Many who are musically inclined (especially with Bands) will stick around, while those who aren’t will take a break to watch something else.  Do we really need to keep audiences in their chairs for four hours straight?

You know the day is coming when some musical act will lie about their intentions and use their halftime show as a protest of their own.  That will probably kill the Halftime Show altogether.  Also, not everyone will be completely satisfied with the Big Name Choices for Halftime and will have already made up their minds before the show, no matter how good or bad it was.  You could see it in last night’s comments on Facebook and Yahoo!.

In the end, the NFL can tell me to take my opinions and go away.  But, I’m just offering a little advice.  It’s time the NFL did away with the Big Production Shows and just focus on the Game.