The Senate seat of Texas Republican Kay Bailey Hutchinson is becoming open after Hutchinson announced her retirement a while back. The seat should be considered a safe Republican hold, but if one Republican candidate gets his way, the Democrats would have a great chance to win the seat.
Craig James, an ESPN analyst, has decided to run for the Texas seat as a Republican. He is a former running back of the famed “Pony Express” at SMU. He used that experience to land College Football analyst gigs at ABC/ESPN, and at CBS. On paper, being an analyst would be relatively safe and not be a polarizing position. However, James has two problems. First, James spends most of his time during College Football season outside of the state of Texas, and Texans do have a knack of not trusting people who give the perception that they are out of state. Second, and more importantly, his actions over the last 30 years may have contributed to the demise of 2 big-time College Football Programs in the Lone Star State, a sin that many consider unforgivable in a Football-crazed state.
First, James’ time at SMU was during SMU’s peak. It was a National Power to the point that they were a National Title threat in the late 1970s and early 1980s. But there was a lot of seedy things going on under the surface, such as players getting paid, and shortly after James’ left, SMU was given the NCAA “Death Penalty”—a sanction that destroyed the program and has taken many years to recover from (if they ever recover). Though James was never implicated in any of the underhanded things going on at SMU at the time, he and other members of the Dallas school during that time have been branded as contributors to SMU’s demise.
What he did a few years ago interfering with Texas Tech, however, is well-known. Mike Leach had taken the Red Raider program from obscurity into a National power, winning 11 games in 2008. In 2009, Leach was helping Texas Tech to another winning season, when Craig James and his son, Adam (a sophomore at Texas Tech), leveled charges against Leach that Leach mishandled a concussion that Adam had suffered. Craig used the ESPN brand, along with Spaeth Communications, who had developed the Swift Boat Campaign to derail John Kerry’s 2004 Presidential Bid to smear Mike Leach. That smear campaign ultimately led to Leach’s firing before the 2009 Alamo Bowl. Leach is now suing Texas Tech, Craig James, ESPN, and Spaeth Communications, and evidence suggests that Leach has a reasonable chance to win the case. Craig James’ handling of the situation has made him a target by many in the Texas Tech community, and stirred up the SMU faithful in the process.
So why in the name of God is James running for Senate? Besides the reasons James says, ego is involved. James thinks he has vast support in the state; otherwise, we wouldn’t be running in the first place. However, many Republicans don’t want the headache of dealing with James as a candidate, and are pushing him to drop out. Many people think this would be a good opportunity for ESPN to fire James considering he has taken a leave of absence to run. And others think James should just disappear completely.
So, how long will James continue to run given all the headaches he’s going to have to reckon with? As many as his ego will allow him, I guess. Sooner or later, though, reality will catch up with him, maybe while he still has a gig left with ESPN to go back to.